Krust Bakehouse cup project - opportunity for artists

Local talk
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From Krust Bakehouse’s instagram:

Maybe you’ve noticed our cups are blank.

We left them blank intentionally.

We want our cups to become a canvas for artists, giving them a space to share their work.

We’re launching an ongoing project where every 1000 cups will feature a different artist and their artwork.

1 artist = 1 limited edition run of 1000 cups.

We’ll cover the cost of printing the cups, this is a free opportunity for artists to showcase their work and reach new people.

Your artwork can be anything: photography, painting, illustration, graphic design, digital art, collage, or something completely different.

Want to be our next featured artist?

Send us your artwork/design for the chance to have it featured on a limited edition run of 1000 cups.

Please make sure your design includes your name, website, Instagram or QR code, so people can discover you and your work.

Send your artwork or any questions about the submission to:

krust.submissions@gmail.com

Link to post here: https://www.instagram.com/p/DceGxL3M3Sj/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA==

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This is an exciting idea that @kaiarose and I also discussed with them a short while back.

With so many artists in the area, this feels like a great idea, plus something to collect!

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I really like the idea of turning the cups into a showcase for local artists, and having a different artist featured every 1,000 cups could be a lovely way of giving people some visibility.

The one thing I’d gently suggest is considering offering the selected artist something in return beyond exposure. While exposure is always welcome, artists are also working people trying to make a living from their creativity, and unfortunately exposure alone doesn’t pay the bills. Their artwork is also becoming part of the look and identity of a commercial business, so I think there’s something important about recognising that contribution.

It certainly doesn’t need to be a huge amount — perhaps a modest fee, shop credit, or another small benefit alongside the exposure. I think that would turn a really nice idea into an even better one: showcasing artists while also recognising that their creative work has real value.

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After Aga closed I thought she’d be a hard act to follow, but Krust Bakehouse have done it - and surpassed my expectations.

And this initiative shows how invested they already are in the area and the community by identifying this lovely way of collaborating with their business neighbours to give their customers something different, something made in Forest Hill.

I love it!

And I’d suggest taking things a little bit further. Krust is at 49 Dartmouth Road and my tenant, Melisa Dora, is literally only a stone’s trow away in the Coach House at the rear of No.57a where she runs her lovely little gem of a ceramics workshop and classes. She already makes tumblers and other tableware for some other cafes and restaurants - see here - so I will mention this thread to her to see if she might like to try to get involved with Krust and the artists and I will put up £200 to buy and give away that value’s worth of any resulting ceramic collaboration cups as promotional gifts or whatever they all decide.

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The original artwork could be on show (on the wall) while the cups are in circulation, and each one could be auctioned off with the money going to the artist - would that work?

I can’t imagine there’s any margin in it for Krust to give the artist any financial incentive, so it needs to come from the community in some way